Tag: marketing
Leveraging TikTok
Posted by Elizabeth Breedlove | Mar 29, 2022 | Features
Do Influencers Fit for You?
Posted by Alyson Dutch | Feb 14, 2022 | Featured
Extend That Facebook Reach
by Elizabeth Breedlove | Dec 22, 2021 | Social Hour
In the past, you could use Facebook’s Audience Insights tool to identify and learn more about your audience on the platform. But Facebook is doing away with this tool starting July 1, 2021.
Read MoreGet Your Sequence in Order
by Jack Lander | Dec 22, 2021 | Lander Zone
There are hundreds of ordinary examples of actions we perform in a certain sequence without thinking. We put on our jeans before we put on our shoes because reversing the sequence doesn’t work well. The same logic applies to marketing an invention we produce.
Read MoreThe Art of the Newsjack
by Alyson Dutch | Dec 15, 2021 | Marketing Tips
Great publicists will always be looking for things in the news that make your product or invention reportable.
Read MorePR and Expectations
by Alyson Dutch | Oct 29, 2021 | Features
Public relations, one of many marketing methodologies a startup can use to launch a product, is often the first and least-expensive choice for the most exposure.
Read MoreBuilding Your Website
by Elizabeth Breedlove | Oct 29, 2021 | Social Hour
A good website is an incredibly important part of launching and growing a successful business. High-performing websites have several things in common, ranging from specific types of pages to the content they include.
Read MoreA Savvy Disruption
by Elizabeth Breedlove | Aug 26, 2021 | Social Hour
Pinna’s recent success can teach entrepreneurs why podcasts are becoming increasingly relevant, how to launch a new product or a successful business, how to use social media to promote your product, and much more.
Read MoreWant a Publicist? Timing is Everything
by Alyson Dutch | Aug 25, 2021 | Featured
PR is often the first marketing method used for a product or service launch because it is so far-reaching, the objective reportage sets a credibility tone, and it can be very inexpensive.
Read MoreStarting Your Own
by Elizabeth Breedlove | Jul 1, 2021 | Social Hour
Podcasting can be a novel way for inventors to connect with their customers, promote their business, spread the word about their invention and network with like-minded people and companies.
Read MoreAn Analog Clock with Original Records – And More
by Inventors Digest | Jul 1, 2021 | Bright Ideas
An analog clock, a tablet stand, a bowl for mindful eating and an all-in-one home security hub.
Read MoreExcuses, Excuses
by Alyson Dutch | Jul 1, 2021 | Features
If you are going to start a business, learn to adapt and find your way around outside factors that appear to be obstacles.
Read MoreFor Free Traffic, PR Tops SEO
by Alyson Dutch | Apr 24, 2021 | Featured
Traditional marketing is still the best way to make customers aware of your invention, but PR is hands-down the most cost-effective traffic generation tool.
Read MoreYour Primo Podcasting Primer
by Elizabeth Breedlove | Apr 24, 2021 | Social Hour
Podcasting is a key part of any holistic digital marketing strategy for inventors or anyone in the business of selling—not to mention that there is something inherently social about the sort of connection a podcaster makes with his audience, particularly compared to other content mediums.
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